Government & Diplomatic Communications

They will be briefed on you
before you arrive.

International media coverage for governments, delegations, public institutions and the people who represent them — published before the summit, not after it.

Request a private briefing
Write to us instead

Fifteen years2,125 vetted publications85 marketsPublished on the agreed date, or no invoiceNDA before the brief

The briefing note

Two weeks before a bilateral, a junior official is asked to prepare a short note on the visiting party. She has an afternoon and four other files open. She types the name into a search engine and takes what the first page gives her.

If she finds three considered articles in publications her ministry recognises, the note reads one way. If she finds a company registration, a LinkedIn profile and a photograph from a conference in 2019, it reads another.

Nobody in the room will mention the note. It will already have done its work.

This is not vanity, and it is not marketing. It is preparation. The delegation on the other side of the table has been preparing for months. Your public record should have been part of that — and it is the one part almost nobody thinks to prepare.

We have done this work before, for people whose names will not appear on this page — which is itself the subject of a section further down. Each of them had a fixed date in a diary. Not one of those dates moved.

Who we work with

Six kinds of file cross this desk.

If yours is one of them, the conversation starts with what is happening and when — not with which publication you want.

Ministries, agencies & public bodies

Announcements, policy communication, investment positioning and international visibility for the institution itself.

Delegations & summit participants

Trade missions, G20 and multilateral sessions, state visits, signings. Dated work, planned backwards from the date.

Officials, envoys & representatives

Ambassadors, special representatives, ministers and the private-sector figures appointed to speak for a country.

Sovereign & development bodies

Investment authorities, development banks, trade boards and state-linked institutions courting foreign capital.

Policy institutes & think tanks

Research organisations and advocacy bodies that need their work read outside their own country.

Agencies working on their behalf

A good share of this work reaches us through other firms. We work white-label, under your name, and never contact your client.

Plainly stated

What we do, and what we will not do.

Work of this kind attracts requests we turn down. It is fairer to everyone that the line sits here, on the page, rather than three emails into a conversation.

We do

✓Place considered, factual articles in named international publications — the outlet and the price agreed before you commit
✓Write the piece to the publication’s standard, in your voice, and hold it until you have approved every line
✓Sequence coverage against a fixed date — a summit, a session, a state visit, a signing
✓Tell you where disclosure is required by the publication’s policy or by law — and place with it
✓Hand you a one-page media summary your own team can carry into the room

We will not

×Place political content without the disclosure the publication and the law require
×Take opposition, attack or research-for-damage work aimed at a named individual
×Handle leaked, unverified or unlawfully obtained material
×Sell access to officials, appointments, votes, contracts or decisions. We have none to sell
×Claim influence over an editor’s judgement, or over anything that happens after publication

We publish. We do not promise you what publication will cause.
Anyone promising you the second thing is selling something they cannot deliver.

Two routes, both legitimate

Some clients need the label. Some cannot have it.

Both routes are real, both are indexed, both are permanent. The difference is cost, speed and what the publication prints at the top.

Editorial

The piece runs as the publication’s own content, with no paid label. Slower, dearer, and the outlet asks more of you before it agrees. Every package below is built on this route.

Typically 5–14 days · from $225 per placement

Disclosed

The piece runs with the publication’s paid, sponsored or contributor label. Faster, less costly, and entirely honest about what it is. Useful when the date is close.

Typically 1–5 days · from $99 per placement

If you are a government body, a public institution, or acting on behalf of one, we will tell you where disclosure is required by the publication’s own policy or by the law of the market you are entering — and we will place with it rather than around it.

Why there are no names on this page

We cannot show you the work.
That is rather the point.

Clients in this work ask for confidentiality before they ask for anything else. The two files we are proudest of have both declined to be named, and we would think less of them if they had not.

So we cannot offer you a case study. What we can offer is the undertaking they were given, word for word: your name will not appear here either, however well the work goes.

An agency that displays its government clients has already told you what it would do with yours.

What you can check instead, in the next ten minutes, without speaking to us:

Every price is published

All 2,125 publications are listed on this site with the outlet, the price, the turnaround and whether it is editorial or disclosed. Nothing sits behind an enquiry form. Compare us to anyone.

Read the articles

Live examples are linked from the publication pages. You cannot see whose work it was, but you can see the standard, in the outlet, on the page, indexed.

The risk sits with us

If a piece does not run on the agreed date, it is not invoiced. That is not a marketing line; it is how the engagement is written. We are paid for publication, not for effort.

Ask for a private reference

If you need one, we will ask a past client to speak with you directly, under their own conditions. Some agree. None will do it in public — and you would not want the ones who would.

Fifteen years of this work, and the reason you have not heard of the people we have done it for is the same reason you might consider us.

Programmes

Planned backwards from the date.

Every price below is the sum of publications you can price yourself elsewhere on this site. The package costs less than buying the same list one at a time.

The Briefing

A single meeting, a first appearance, a new appointment.

$1,250

Published within 7 days · 3 placements

Business Insider · DA 94$225
MSN · DA 94$399
Apple News · DA 99$699
Article writing × 3$105
One-page media summaryincluded

Bought individually: $1,428.
This programme: $1,250. You save $178.

Request The Briefing

The Delegation

A summit, a trade mission, a state-level visit where the host market must know you.

$2,950

Published within 14 days · 6 placements

Business Insider · DA 94$225
MSN · DA 94$399
Apple News · DA 99$699
IB Times UK · DA 90$899
Host-market title · DA 90+from $599
Yahoo Finance / AP News$399
Article writing × 6$210
Media summary + timing planincluded

Bought individually: $3,430.
This programme: $2,950. You save $480.

Request The Delegation

The State Visit

A head of state, a head of institution, or a visit where American media matters.

$5,950

Published within 30 days · 7 placements

USA Today · DA 94$2,850
Business Insider · DA 94$225
MSN · DA 94$399
Apple News · DA 99$699
IB Times UK · DA 90$899
Host-market title · DA 90+from $599
Yahoo Finance / AP News$399
Article writing × 7$245
Media summary + timing planincluded

Bought individually: $6,315.
This programme: $5,950. You save $365.

Request The State Visit

Standing Counsel

For institutions with a calendar rather than a moment.

A named contact, an agreed monthly allocation of placements, a rapid-response slot held open for announcements that cannot wait, and a quarterly review of what is being said about you in the markets that matter. Ministries, missions, development bodies and investment authorities.

from $3,500/month

Twelve-month terms · by application

Enquire privately

Host-market titles vary by country and are confirmed in writing, with the price, before you commit to anything. Prices are indicative of the published rates on this site at the time of writing. If a publication changes its rate, we tell you before you pay, not after.

How it runs

The date does not move. So we work back from it.

Tell us the day of the meeting and we will tell you the day we start. Most programmes need three to four weeks; several have been done in seven days when they had to be.

DAY −30

The brief

NDA signed first. What is happening, who needs to know, what can be independently verified.

DAY −21

Drafting

We write. You read every line and change anything you wish. Nothing is submitted without your word.

DAY −14

Submission

Placed with the agreed publications in the agreed order, so the coverage builds rather than lands at once.

DAY −7

Publication

Live links to you as each goes up. If a piece misses its date, that placement is not invoiced.

DAY 0

The meeting

A one-page summary in your hand, and a search result that reads the way it should.

Discretion

Your name will never appear on this website.

Confidentiality in this work is not a clause at the end of a contract. It is the product.

✓A mutual NDA before the brief, not after it
✓You are never named in our marketing, our case studies or a client list
✓We do not publish that you are a client. Not now, not in five years
✓Correspondence to a single named contact, on channels you choose

Compliance

We will raise the awkward part first.

Depending on where you are and whom you represent, communications work of this kind can carry registration or disclosure obligations. The Foreign Agents Registration Act in the United States. The lobbying registers in the United Kingdom and the European Union. The disclosure rules of individual publications, which differ from one masthead to the next.

We will put these in front of you before you commit, in writing, and we will structure the work so that it sits inside them. We ask that you take your own legal advice as well.

We are a communications firm. We are not your counsel, and nothing on this page is legal advice.

For agencies

If you are holding this brief for someone else, we can stand behind you.

A good deal of this work reaches us through other agencies — a public affairs firm with a client and a deadline, and no international inventory of its own. We work white-label: the deliverables carry your name, the invoice comes to you, and we never contact your client. It is how one of the two files described at the top of this page came to us.

Discuss a white-label arrangement

Questions we are asked

Before you write to us.

What is government and diplomatic PR?

Government and diplomatic PR is the practice of building a public record for a state body, a public institution or the people who represent them, in media outside their own country. It covers international media relations, executive positioning ahead of summits and state visits, institutional reputation, investment and trade communication, and policy visibility. It is distinct from lobbying, which seeks to influence a decision, and from advertising, which buys attention rather than a record.

Can a government or public body actually get coverage in international media?

Yes. Most international publications will consider material from a government body, an official or an institution, provided it is factual, verifiable and written to their standard. Some run it as editorial. Others require a paid or sponsored label. We hold agreed routes into 2,125 publications across 85 markets and will tell you, before you commit, which of those two applies to each outlet.

How much does it cost?

Individual placements start at $99 for a disclosed release and $225 for an editorial feature. Structured programmes run from $1,250 for a single meeting, $2,950 for a summit or trade mission, and $5,950 where American media is required. Ongoing arrangements start at $3,500 a month. Every figure is itemised against the published price of each publication on this site.

Is paid media placement legal for a government client?

In most markets, yes — provided the arrangement is disclosed where the law or the publication requires it. The obligations that most often apply are the Foreign Agents Registration Act in the United States, the lobbying registers in the United Kingdom and European Union, and each publication’s own disclosure policy. We raise these in writing before any work begins and place with disclosure rather than around it. You should also take your own legal advice.

Do you work with political campaigns or election candidates?

Only for communications, and only where it is lawful in that jurisdiction and properly disclosed. We do not take opposition research, attack work, or any brief aimed at damaging a named individual. We do not handle leaked or unverified material. If that is what a brief requires, we will say no early rather than late.

How quickly can coverage be published before a summit?

A disclosed release can be live in one to five days. Editorial features typically take five to fourteen days per publication. A full programme is best begun three to four weeks before the date. We have delivered in seven days when the date allowed nothing else, but the shorter the window, the fewer the publications available.

Will the article say it was paid for?

It depends on the publication and on who you are. Editorial placements carry no paid label. Disclosed placements carry the publication’s sponsored, paid or contributor tag. Where the client is a government body or acting for one, we treat disclosure as the default and will tell you clearly which route each publication requires before you choose.

Do you work through other PR agencies?

Yes, and a good share of this work arrives that way. We work white-label: your name on the deliverables, the invoice to you, and no contact with your client at any point.

What happens if the article is not published?

You are not invoiced for it. Publication is guaranteed or the placement is free. We do not guarantee anything that follows publication — not a meeting, not a decision, not an outcome — because no one honestly can.

Where else to look.

International Expansion PREntering a new market or closing a cross-border deal
United KingdomBritish publications, with prices
Middle EastGulf and MENA titles
The full media list2,125 publications, every price shown

Begin

Tell us the date. We will tell you what is possible before it.

One reply, from a person, usually within a few hours. Nothing is written down as a client until you say so.

Request a private briefing
office@digital-pr.ai

They will be briefed on you
before you arrive.