| What investors expect to see | Why it matters |
|---|---|
| Your company site and a sharp LinkedIn | Baseline legitimacy and consistency |
| A recognised business or finance feature | Independent, high-trust validation |
| An industry-specific placement | Depth and relevance in your category |
| A founder byline or interview | Shows point of view and expertise |
| No unanswered negatives | Removes doubt before the meeting |
Decide the two or three outlets that matter to your investors, secure coverage and a byline, and fill any gaps with credible pages — early enough to be indexed. This is the practical half of the fundraising PR guide, and it starts by knowing whether investors check Google before investing (they do).
Choose the publications investors trust and pay only when your feature is live.
Your first page of results: your site, LinkedIn, any media coverage, and any gaps. That mix becomes their working impression of you before any meeting.
A recognised business or finance feature, an industry placement, a founder byline, a professional profile, and no unanswered negatives or empty space.
Add credible third-party coverage, ensure the founder’s name returns results too, and keep information consistent and current across profiles.
Allow several weeks. New coverage needs to be published and indexed, which is why you should start six to eight weeks before raising.